Boost Your Profits and Time Freedom: Effective Social Media Strategies for Mansion Builders

Hello, Mansion Builders! Today, I want to share a powerful strategy that has helped us significantly increase our profits while providing more time freedom through a streamlined social media posting system.

The Roadmap to Success: Increase Profits and Gain Time Freedom
Let’s break down this approach step-by-step. Our ultimate goal is to enhance profitability and free up your time in the business. The journey starts with your social media presence.

Daily Social Media Engagement is Essential:
To achieve success, you must post on social media every single day. For those in the assisted living sector, like us at Platinum Resort, consistent daily posts are key. If you want to see our strategy in action, check out our Facebook page. We focus on this platform because our primary customer avatar—daughters aged 50 to 70—spends their time there. Our daily posts attract attention and engage our audience.

How Increased Posts Lead to More Tours and Occupancy
By increasing your social media posts, you’ll boost the number of tours you conduct. The more people see your content, the more inquiries you’ll receive, leading to scheduled tours. This means more daughters are visiting our facilities, along with outside service providers looking to build relationships.

As a result, we’ve achieved nearly 100% occupancy at our assisted living facility. For instance, in 2023, we maintained an impressive occupancy rate of 98.6%, despite a few turnover days. This consistent engagement translates to steady income, as our 16-bed facility experienced minimal downtime.

Building a Waitlist for Increased Demand
Once you reach 100% occupancy, you can begin building a waitlist. Currently, we have over 50 people on our waitlist, which continually grows as new inquiries come in weekly. We prioritize reaching out to the most recent tours, ensuring we maintain a strong pipeline of potential residents.

With 100% occupancy and a robust waitlist, we’ve seen a significant increase in demand for our beds. This demand allows us to gradually raise our bed rates, starting from competitive prices to matching the highest rates in our market.

The Power of Effective Marketing in Home Conversions
Our specific location in Mesa started as a home conversion. While it may not be the most extravagant property, our marketing strategies have proven effective. Our newly constructed mansions, however, showcase the pinnacle of our work and draw even more interest.

By leveraging a systematic approach to social media marketing, you too can enhance your profits, free up your time, and create a thriving business. Start posting daily, engage your audience, and watch your occupancy rates and profits soar!

Let’s explore a unique perspective on achieving financial success in the assisted living industry, particularly through our experience with a home conversion that included a significant addition. While our rooms are medium-sized and not all feature private bathrooms, we have successfully positioned ourselves to match the prices of the most expensive assisted living facilities in our area—facilities that offer larger rooms and full bathrooms.

Supply and Demand: The Key to Increasing Bed Rates
The scarcity of available rooms plays a crucial role in our pricing strategy. With only six rooms becoming available throughout the next year, we’ve capitalized on this limited supply by steadily increasing our rates. Each month, as we enhance our reputation and build a growing waitlist, we’ve been able to raise our prices by $200 increments. Over time, this strategic approach has allowed us to align our rates with the highest in the market.

The Impact of Daily Social Media Engagement
The foundation of our success lies in a robust social media strategy. By posting daily, we’ve created a series of events that lead to full occupancy, increased bed rates, and substantial profits. As we fill our beds, our expenses remain constant—utility costs and insurance do not increase significantly. This means that as our occupancy rises, our monthly profits grow without the burden of rising operational costs.

Strategic Profit Allocation and Reinvestment
Once we established consistent profits, we implemented a strategy of paying ourselves first and reinvesting in our business and other real estate ventures. This reinvestment has allowed us to provide our staff with competitive raises, ensuring we attract and retain top talent. As a result, we now boast the best staff in our area, which enhances our service quality and overall customer experience.

Achieving Time Freedom
The ultimate goal of this strategy is to achieve time freedom. By employing highly skilled staff who can manage daily operations, I am no longer required to be on-site every day. This flexibility allows me to spend quality time with my family, take vacations, and enjoy life outside of work.

Key Takeaway: Increase Income for Greater Freedom
To attain both financial success and time freedom, focus on increasing your income. Use your profits wisely—save a portion and reinvest in your business. This will enable you to enhance your operational capabilities and ultimately gain the time freedom you desire. By strategically increasing your profits and optimizing your business model, you can create a thriving assisted living facility that allows you to enjoy life to the fullest.

To maximize your online presence and engagement, I strongly encourage you to post on your assisted living page every single day. You might be thinking, "Brett, that sounds overwhelming! What could I possibly say every day?" The key is to shift your mindset: your role is to remind rather than simply inform.

Why Reminding is More Effective Than Informing
When you inform someone, you typically share specific details: "Here’s what we do. We’re an assisted living facility located in [your area], providing care for seniors." While this information is important, it only needs to be communicated once. Instead of continuously informing, you should focus on reminding your audience about your facility’s offerings.

Daily Reminders:
Remind them that you have the best assisted living in town.
Highlight the fun activities available to residents.
Emphasize your commitment to loving and serving their family members.
Even if someone isn’t currently looking for assisted living options, daily reminders ensure that when the time comes—whether it's for a neighbor or a loved one—they will remember your facility.

Posting Frequency and Audience Reach
You may worry that posting daily will overwhelm your audience. However, the reality is that many people won’t see your posts. You might need to share something 20 times for it to reach a significant portion of your audience. Most of the time, people aren’t listening or engaging with your content, so don’t hesitate to post frequently. Consistency is key.
Don’t worry about criticism from friends or family who might say you’re posting too often. Focus on reaching your potential clients, not on what others think. Keep posting daily, and remember, it’s not complicated. Share behind-the-scenes glimpses of life at your assisted living facility.

Standing Out in a Competitive Market
Many assisted living facilities rely on outdated or generic stock photos in their marketing. By contrast, your daily posts can showcase real-life experiences at your facility. Potential clients want to see authentic content—what a typical day looks like, the engaging activities, and the warmth of your staff.

This authenticity builds trust. When families see what their loved ones experience in your facility, they are more likely to choose you over the competition. A robust social media presence creates a clear understanding of what life is like at your assisted living home, making it easier for families to choose your facility when they are ready.

The AL3 Strategy: Highlighting Your Unique Selling Points
Implementing the AL3—your three unique themes—will further enhance your messaging. Each day, as you share content about life at your facility, emphasize these themes:
Life: Showcase the joy, activities, and community at your facility. Let people know that assisted living is about living fully.
Luxury: Highlight the beautiful environment, private rooms, and amenities that set your facility apart.
Love: Illustrate the compassion and care provided by your staff. Show how your team goes above and beyond to support residents.
Make sure your staff is trained to understand and communicate these themes in their posts, ensuring a consistent message across your social media channels.
Continual Reminders for Lasting Impact

Repetition is essential in marketing. Just as I continually discuss the AL3 concept, you must remind your audience of your themes and services regularly. If you mention something only once, it will likely be forgotten. Posting consistently will help solidify your brand in their minds.

If you desire financial freedom and more time for yourself and your family, daily social media engagement is vital. Don’t let your lack of comfort with social media hold you back. Embrace the process and commit to posting every day for the success of your business and the well-being of your residents.
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