Why Now Is the Best Time to Start Your Business

Welcome back to The Donkey and the Bee with your hosts, Brett and Laura Chotkevys! Today, we’re diving into a topic that’s near and dear to our hearts: why right now is the best time to start your business. If you’re dreaming of breaking free from the rat race, feeling stuck in your W-2 job, or just itching to make your entrepreneurial mark, this is your sign to take action. Let’s get into it.

Point 1: Unparalleled Access to Education

Never before has education been as accessible as it is today. The sheer volume of free and affordable resources available online is staggering. Whether it’s YouTube tutorials, podcasts, online courses, masterminds, or virtual conferences, you can learn almost anything you need to start and grow your business right from your couch.

Back in the day, you had to attend college or pour through encyclopedias to gain knowledge. Now, experts from every field are sharing their insights directly through their channels. The barrier to entry has never been lower—you don’t need a business degree to get started. All you need is a willingness to hustle and absorb information. The tools to succeed are literally at your fingertips.

Point 2: Global Hiring Opportunities

If there’s something you’re not good at or don’t enjoy doing, you can hire someone to handle it. Platforms like Fiverr, Upwork, and others allow you to connect with professionals worldwide who can take care of tasks like designing your business cards, creating LLC documents, building your website, or even crafting a business plan.

And guess what? You don’t need to break the bank to get professional help. Many skilled professionals abroad offer top-notch services at a fraction of the cost. The ability to delegate tasks means you can focus on what you’re passionate about while others handle the parts of the business that feel like hurdles.

Here’s an example: When we started our house-flipping company, we sent out mailers to potential sellers. While some calls came from interested sellers, many were angry individuals. I (Laura) dreaded answering the phone because of the anxiety it caused me. When we finally hired someone to take over those calls, it was like a weight was lifted. Delegating that responsibility freed us up to focus on other aspects of the business.

Point 3: A Built-In Safety Net

Thanks to the rise of remote work, you don’t have to quit your W-2 job immediately to pursue your business dreams. Many businesses can be started as side hustles while you maintain your regular job. You can use your evenings, weekends, or even downtime during the workday to build your business.

This flexibility allows for a smoother transition into full-time entrepreneurship. For instance, if your W-2 job is remote, you might even be able to rent a physical space for your business while managing both roles. This safety net removes a significant portion of the risk that traditionally came with starting a business.

Final Thoughts: Don’t Let Comfort Hold You Back

While the ease of access to resources, hiring, and safety nets makes this the best time to start a business, it also creates an environment ripe for complacency. Technology—whether it’s social media, streaming services, or delivery apps—competes for your attention and can make it tempting to stay in your comfort zone. But here’s the truth: if you want to break free and achieve your goals, you’ll need to put in the work.

The only thing standing in your way is you. Success requires grit, determination, and the willingness to face hurdles head-on. Surround yourself with like-minded individuals who encourage and inspire you, rather than those who inadvertently hold you back out of concern or fear.

If you’ve been waiting for a sign to start your business, consider this your Ace of Base moment: I saw the sign, and it opened up my eyes. The time to act is now. Get out there, take the first step, and start building the life you’ve always dreamed of. You’ve got this!

​