Investing in assisted living can be lucrative, but not all models are created equal. While traditional facilities cater to a broad spectrum of seniors, they often struggle to provide the specialized care required for those with cognitive decline. That’s why Brett transitioned from conventional assisted living investments to purpose-built memory care mansions—an innovative approach that delivers better care and stronger financial returns.

A Personalized, Home-Like Approach
Large-scale assisted living facilities often feel institutional, which can be overwhelming for residents with memory challenges. Purpose-built memory care mansions, however, are designed to feel like home, with small group settings, familiar routines, and personalized care. This environment enhances residents' comfort and security, leading to better health outcomes and overall well-being.

Higher Occupancy and Retention Rates
Families searching for memory care prioritize quality, trust, and personalized attention. Because these mansions provide a superior experience compared to standard facilities, they attract residents willing to pay premium rates. Additionally, lower staff turnover and consistent care lead to stronger retention rates, reducing vacancy concerns.

Stronger Financial Performance

From an investment perspective, memory care mansions offer:

Premium Pricing: Due to the specialized care provided, these communities can charge higher rates.
Lower Operating Costs: Smaller, purpose-built homes are more efficient to manage compared to large, impersonal facilities.
Competitive Differentiation: With demand for high-quality memory care rising, these boutique-style communities stand out from traditional options.

A Win-Win for Investors and Residents
Brett’s decision to focus on purpose-built memory care mansions stems from his belief that better care leads to better business. By prioritizing a resident-first approach, these investments not only generate strong financial returns but also provide a compassionate, high-quality living environment for those in need.

​For those looking to invest in senior housing, the shift to memory care mansions presents a unique opportunity to make a meaningful impact while maximizing profitability.